Case Study – 964 Advisory
- CASE STUDY 01
964
- 01
The Problem
964 Advisory is a boutique M&A firm targeting European tech founders. They had visibility among their audience, but their old website felt corporate and generic. It didn’t communicate what made them different.
964 Advisory is a boutique M&A firm targeting European tech founders. They had visibility among their audience, but their old website felt corporate and generic. It didn’t communicate what made them different.
- 02
What we Built
A custom website that positioned them as approachable experts instead of a stuffy corporate firm. Clear value prop. Transparent about their team and approach. Direct calls to action at every touchpoint.
Information architecture designed for founders to quickly find what they needed. Fast-loading pages optimized for mobile because founders browse on phones.
- 03
The Results
Time spent answering “what makes you different” dropped because the website explained it. Founder feedback shifted from “I’m not sure what you offer” to “I understand exactly how you work and I want to talk.” Higher perceived credibility meant better negotiating positions in deals.
